Create massive business impact with your data team

A small-group masterclass that will make your life easier and your stakeholders love you 😍 

(COMING SOON!)

Screenshot 2024 10 03 at 14.25.35

The majority of CEOs are disappointed by their data teams

I’ve spent 17 years building data teams and advising Founders, CEOs, and CTOs in consumer internet companies.

During this time, so many executives complained to me about theΒ inability of their data teams to create business impact.

It breaks my heart to see so many data teams suffer because Founders have given up on them. πŸ’”

If you want your CEO to love you and not try to get rid of you, then this masterclass is for you.

You may experience one or more of the following pain points:

What will you get?

The masterclass is designed to guide you towards the "Promised Land of Data Analytics", make your stakeholders love you and live a stress-free life as a data professional

  • Clear action plan πŸ—Ί

    At the end of the masterclass, you will understand the most important levers for stakeholder adoption and you will have a clear action plan on how to get to the promised land of data analytics.

  • Small peer group πŸ‘¨β€πŸ‘©β€πŸ‘§β€πŸ‘¦

    Learn how your peers are tackling the challenges that you are facing and push each other to the next level. A small group of 10 people max will provide enough room for exchange.

  • Actionable, high-intensity format πŸ’ͺ

    5 Weeks. 5 modules. 2 sessions each. 2 Guest Speakers.

    Each module will include homework so that you can implement everything you learned right away. 

  • Bonus

    High Profile Guest Speakers πŸ¦Έβ€β™‚οΈ

    We will have high profile guest speakers who share real-life lessons how they created business impact with their data teams in well-known consumer internet scale-ups.

What's covered?

Over 17 years, I've built data teams and data infrastructure for 40+ leading consumer companies across the globe. This course condenses all the frameworks that I have crafted and improved over time.

  • 1

    Introduction to the Control Agility Framework

    Session Outcome: Data Teams need to balance Control and Agility. We establish where you stand and where you should go from here.

    Control vs agility matrix (1)
  • 2

    Control 1: Map out your Data Strategy

    Session Outcome: You have your Business Use Cases defined and prioritized in a KPI / Dimension Map

  • 3

    Control 2: My principles of loading, structuring, and modeling your data as a foundation for a stressless and happy life

    Session Outcome: You have translated your business use cases into a data model, decided your ETL strategy and you know which software engineering best practices to use when (testing, environment separation, version control, data contracts). If you have that already, we review it.

  • 4

    Guest Speaker 1: Dr. Tim Wiegels

    Tim is the Rockstar among the Data Leaders. As the former VP Data of FreeNow, Tim scaled the data team from 15 to 100 people and knows everything about creating business impact in fast growing consumer companies.

  • 5

    Agility 1: Roles and Responsibilities around Data - How to start decentralizing the right way and avoid becoming a dashboard factory

    Session Outcome: You know how to balance the roles & responsibilities of the data team vs data consumers vs data producers given the stage of your business. We identify roles and responsibilities that are missing, too much, ill-defined, or wrongly allocated.

  • 6

    Agility 2: Data Products & Services Framework - The key to business value creation and the one point of failure for many data teams

    Session Outcome: You know how to build data products that get massive stakeholder adoption. You can map business goals to services to data products to data product components.

  • 7

    Guest Speaker 2: Secret Speaker

    There will be two secret speakers, both with tons of experience in creating business impact with data & AI and making CEOs happy. This would be boring without surprises, wouldn't it? 🎁

Who is this for?

Not everyone is going to be a right fit for this masterclass.

You're a good fit for this masterclass if:

βœ… You have at least 2 years of experience as a Data Engineer, Analytics Engineer, Data Scientist, Data Analyst, or similar

βœ… You are either building your first data team and infrastructure or you are facing issues with stakeholder adoption

βœ… You are familiar with data modeling basics (e.g. you should know what a Star Schema is and what normalization is)

βœ… You work in a consumer internet scaleup or grown-up (any company that sells to consumers and not companies)

βœ… Your data team has less than 10 team members

βœ… You are willing to commit 4-8 hours per week on this (including homework) over 5 weeks

βœ… You’re willing to reach out, collaborate with peers, and get the help you need when you get stuck.

You're NOT a good fit for this masterclass if:

❌ You have less than 2 years of experience in any data discipline

❌ You want to learn about technical implementations and tooling

❌ You have built multiple data teams before

❌ You work in a large data team in a mature company

❌ You work in a B2B company (many concepts in this class are applicable in B2B but it's not my area of deep expertise).

❌ You are not willing to collaborate with peers and support each other to succeed

❌ You can't carve out 0.5-1 day per week over 5 weeks to work on this

What clients say about my ability to create business impact with data

I'm Sebastian and I will guide you through this class. πŸ‘‹

I have built impactful data teams for 40+ well-known consumer internet scale-ups, including:

  • Rocket Internet (previously the largest venture builder outside of the US and China)
  • Jumia (the first African tech company listed on the New York Stock Exchange)
  • Lazada.com (exited to Alibaba for $2bn+)
  • Zalando (one of Europe's most successful E-Commerce businesses)
  • Lieferando (exited to Takeaway.com)
  • Wasoko (largest tech merger on the African continent with MaxAB)
  • and many more

Here is what some of my clients say about me.

"I am impressed by your work, your reliability and your expertise. It’s rare to work with someone who delivers at such a high level. Really great! And I look forward to continuing to work with you.”

Andy Wenk, CTO

β€œSebastian’s approach was very hands-on and he achieved results with impressive speed and accuracy. I would recommend Sebastian without hesitation to anyone who wants to implement or transform data infrastructures and teams.”

Michael Lenort, Former Managing Director Zalando Outlets

β€œWithin just a few months Sebastian had analyzed our challenges, developed a data strategy and organization, built a functional growth data warehouse, and helped us hire a head of the data team. The results were outstanding and enabled us to gain insights into our business we haven't been able to generate before.”

Daniel Yu, Founder & CEO

β€œSebastian has a very broad knowledge of E-Commerce, Business Intelligence, Customer Management and Analytics. He supported our product and marketing teams to better measure and understand Onsite and Customer KPIs and turn the insights into action. In addition to his extensive skill-set, Sebastian is also extremely efficient and fun to work with.”

Joerg Gerbig, COO, Just Eat Takeaway.com / Founder Lieferando

Ready to create more business impact with your data team?

  • Self-learning

    Pre-recorded course to learn at your own pace
    $
    99
    $
    /year
    Regular Retail Price $200 - Now 50% Launch Discount
    • βœ“
      5 modules
    • βœ“
      5 pre-recorded sessions
    • βœ—
      BONUS: Guest Speaker Session with Dr Tim Wiegels (live)
    • βœ—
      BONUS: Guest Speaker Sessions with 2 secret Guests (live)
    • βœ—
      5 actionable group assignments
    • βœ—
      A small group of peers holding you accountable
    • βœ—
      Access to a vibrant community of data & AI leaders
    • βœ—
      1:1 Instructor guidance by Sebastian
  • Cohort

    Small-group live masterclass with group assignments
    $
    1225
    $
    /year
    Regular Retail Price $1750 - Now 30% Launch Discount
    • βœ“
      5 modules
    • βœ“
      10 live sessions
    • βœ“
      BONUS: Guest Speaker Session with Dr Tim Wiegels (live)
    • βœ“
      BONUS: Guest Speaker Sessions with 2 secret Guests (live)
    • βœ“
      5 actionable group assignments
    • βœ“
      A small group of peers holding you accountable
    • βœ“
      Access to a vibrant community of data & AI leaders
    • βœ—
      1:1 Instructor guidance by Sebastian
  • Cohort+

    Small-group live masterclass with 1:1 guidance by Sebastian
    $
    1925
    $
    /year
    Regular Retail Price $2750 - Now 30% Launch Discount
    • βœ“
      5 modules
    • βœ“
      10 live sessions
    • βœ“
      BONUS: Guest Speaker Session with Dr Tim Wiegels (live)
    • βœ“
      BONUS: Guest Speaker Sessions with 2 secret Guests (live)
    • βœ“
      5 actionable group assignments
    • βœ“
      A small group of peers holding you accountable
    • βœ“
      Access to a vibrant community of data & AI leaders
    • βœ“
      1:1 Instructor guidance by Sebastian

Frequently asked questions