🥳 LAUNCH IN JANUARY 2025: First 100 buyers secure 50% Launch Discount! 🥳

Create massive business impact with your data team

A digital masterclass for future data leaders to accelerate your data career and make your CEO and stakeholders love you.

The exact framework I used to build data teams in 40+ leading consumer internet companies across all continents - except Antarctica ☃️

(LAUNCH IN JANUARY 2025)

🤑 50% off for the first 100 buyers ($99 instead of $200)! 🤑
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Most CEOs are disappointed by their data teams

I’ve spent 17 years building data teams and advising Founders, CEOs, and CTOs in 40+ companies across the globe.

During this time, many executives complained to me about their data teams' inability to create business impact.

It breaks my heart to see so many data teams suffer because Founders and stakeholders have given up on them. 💔

If you want your CEO to love you and not try to get rid of you, then this masterclass is for you.

You may experience one or more of the following pain points:

  • You're drowning in ad-hoc requests

    You have become a dashboard factory and stakeholders are bombarding you with requests.

  • Your data strategy needs improvement

    Maybe it's your first time building a data team and you're lacking peers or seniors in your company to guide you.

  • Your stakeholders don't do what you want them to do

    "Can I get this in an Excel sheet instead" is what you hear all the time. You are having a tough time getting adoption for your data products.

  • You are constantly firefighting

    Things are breaking a lot, there are many bugs, stakeholders are impatient and you don't have time to develop new features.

  • You are unsure when and how to decentralize

    Maybe you already tried to enable self-service analytics or you tried to decentralize data work but couldn't get it flying

What clients say about my ability to create business impact with data

I'm Sebastian and I will guide you through this class. 👋

I have built impactful data teams for 40+ well-known consumer internet scale-ups, including:

  • Rocket Internet (previously the largest venture builder outside of the US and China)
  • Jumia (the first African tech company listed on the New York Stock Exchange)
  • Lazada.com (exited to Alibaba for $2bn+)
  • Zalando (one of Europe's most successful E-Commerce businesses)
  • Lieferando (exited to Takeaway.com)
  • Wasoko (largest tech merger on the African continent with MaxAB)
  • and many more

Here is what some of my clients say about me.

"I am impressed by your work, your reliability and your expertise. It’s rare to work with someone who delivers at such a high level. Really great! And I look forward to continuing to work with you.”

Andy Wenk, CTO

“Sebastian’s approach was very hands-on and he achieved results with impressive speed and accuracy. I would recommend Sebastian without hesitation to anyone who wants to implement or transform data infrastructures and teams.”

Michael Lenort, Former Managing Director Zalando Outlets

“Within just a few months Sebastian had analyzed our challenges, developed a data strategy and organization, built a functional growth data warehouse, and helped us hire a head of the data team. The results were outstanding and enabled us to gain insights into our business we haven't been able to generate before.”

Daniel Yu, Founder & CEO

“Sebastian has a very broad knowledge of E-Commerce, Business Intelligence, Customer Management and Analytics. He supported our product and marketing teams to better measure and understand Onsite and Customer KPIs and turn the insights into action. In addition to his extensive skill-set, Sebastian is also extremely efficient and fun to work with.”

Joerg Gerbig, COO, Just Eat Takeaway.com / Founder Lieferando

What's covered?

Over 17 years, I've built data teams and data infrastructure for 40+ leading consumer companies across the globe. This course condenses all the frameworks that I have crafted and improved over time. 

The course includes 5.5 hours of video material, practical templates, and resources you can use right away.

  • 1

    Understand drivers of business impact

    Dive deep into the control agility framework and avoid dangerous pitfalls on your quest to create massive business impact with your data team. 

    Evaluate where you stand on the way to the "Promised land of data analytics" and plan your next steps.

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    Control vs agility matrix (1)
  • 2

    Map out your Data Strategy

    Use the Data Team Adjusted Lean Canvas to create a strategy that sets you up for success.

    Build a KPI Dimension Map and a KPI Tree to support your data strategy.

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  • 3

    Build deep relationships with your stakeholders

    Learn how to deeply understand your stakeholders' challenges, how to build lasting relationships with stakeholders, and how to avoid becoming a dashboard factory.

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  • 4

    Centralize or Decentralize?

    We will discuss how responsibilities should be split between the data team and business functions depending on the company stage and several other factors.

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  • 5

    Prove the value of your data team to your CEO

    Learn goal-setting systems and frameworks and how to demonstrate business impact to your boss and your stakeholders.

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  • 6

    Make stakeholders do what you want them to do

    Understand the behavioral frameworks that make users and stakeholders adopt a solution or ignore it. 

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Who is this for?

Not everyone is going to be a right fit for this masterclass.

You're a good fit for this masterclass if:

✅ You have 2-8 years of experience as a Data Engineer, Analytics Engineer, Data Scientist, Data Analyst, or similar

✅ You are keen to create more business impact with data 

✅ You want to take the next step in your data career

✅ You are familiar with data modeling basics (e.g. you should know what a Star Schema is and what normalization is)

✅ You are willing to commit a total of 5.5 hours to complete the sessions and at least 2-3 days to complete the homework and practical exercises

You're NOT a good fit for this masterclass if:

❌ You have less than 2 years of experience in any data discipline

❌ You want to learn about technical implementations and tooling

❌ You only want to consume video material without doing the homework

❌ You can't carve out 2-3 days to work on this

Ready to create more business impact with your data team?

  • Self-learning (Coming in January 2025)

    Pre-recorded course to learn at your own pace
    $
    99
    $
    /year
    Regular Retail Price $200 - Now 50% Launch Discount
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    • ✓
      5.5 hours of video material
    • ✓
      Video material split into 27 digestible sessions
    • ✓
      11 practical, ready-to-use templates and frameworks
    • ✓
      Lifetime access

Frequently asked questions

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Thank you for your interest in the Data Action Mentor Masterclass - Create Massive Impact with your Data Team!

We will let you know by email before October 30 if you are one of the 3 FREE beta testers. 

Please note that the masterclass is still in development. We'll keep you in the loop about our progress in building this!

Best,

Sebastian - Founder Data Action Mentor

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You are now on the waitlist! 

We will be in touch as soon as we open admissions to the Data Action Mentor community!

All done! ✅

I will keep you posted!

Also, I might reach out to you to ask you a few questions about where you are currently and where you want to go.

My goal is to find out what to build so that it's meaningful to you.

Cheers,

Sebastian - Founder Data Action Mentor